Social Media Clip

Last christmas, Ogilvy raised money for a charity with an innovative online campaign. A Christmas tree was broadcasted live from the agency on Facebook. The users then could choose what the elves should hang on the tree by writing a comment. For every suggestion that made it on the tree, Ogilvy made a donation to the ASRA Foundation. Before the campaign started, they published this clip, which tells how the elves selected a suitable tree and brought it to the agency.

Urs Westermann (Production), Mark Levay (Art Direction, Concept), Josephine Jeanguenin (Actress), Celine Lay (Actress)
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