Last christmas, Ogilvy raised money for a charity with an innovative online campaign. A Christmas tree was broadcasted live from the agency on Facebook. The users then could choose what the elves should hang on the tree by writing a comment. For every suggestion that made it on the tree, Ogilvy made a donation to the ASRA Foundation. Before the campaign started, they published this clip, which tells how the elves selected a suitable tree and brought it to the agency.